Apple Buys Pricey Headphones

by Ed Tsunoda on May 9, 2014

In a case of resting on your laurels and letting the world pass you by, Apple is making a move reportedly to acquire a streaming music service, by acquiring Beats:

Music mogul Jimmy Iovine and producer-rapper Dr. Dre co-founded Beats Electronics seven years ago and launched the high-end headphones craze. Earlier this year, they launched Beats Music, a premium music-streaming service.

Should the acquisition go through, it would be ironic in a way. Dre and Iovine came up with the idea for Beats by lamenting the decline in sound quality ushered in by Apple’s own iPod and the MP3 era.

“For convenience and speed, everyone sacrificed sound,” Iovine told USA TODAY three years ago. “The emotion of the music is almost unrecognizable to what is recorded in the studio,” said Iovine

link to full story on usatoday.com

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