Microsoft Weeds 1,500 Bad Apps From Windows Store

by Ed Tsunoda on August 28, 2014

Responding to consumer criticism that the app aisle on the Windows Phone store was fraught with peril, imposters, crappy-apps, and other miscellaneous reasons not to download anything, Microsoft has instated new guidelines and requirements for apps and weeded out a bunch of the worst imposters.

“As Windows Store expands to reach more customers in more markets with a growing list of great titles, we are continuously looking for ways to improve both customer experience and developer opportunity,” Microsoft said in a blog post detailing the changes to how apps get certified for the Windows Store:

– Naming – to clearly and accurately reflect the functionality of the app.

– Categories – to ensure apps are categorized according to the app function and purpose.

– Icons – must be differentiated to avoid being mistaken with others.

These app certification changes will be in effect for both the Windows Store and the Windows Phone Store. In addition to the policies applying to newly submitted apps, Microsoft is also conducting a review of older apps in both stores as well.

“These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store,” the company said.

According to Microsoft, many of the developers are receptive to the changes and will alter their apps to meet the new guidelines. However, there are a few who aren’t willing to comply, and Microsoft says that it had removed approximately 1,500 non-compliant apps for egregiously violating these policies.



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