AdSense, AdWords, Content Quality And The Buying Cycle

by Ed Tsunoda on April 20, 2014

There’s a great post over in the AdSense forum about how creating content with recognition of how where the site visitor is in the buying process can effect your returns. It’s a great reminder that using AdWords is smart if your an AdSense publisher, not as a traffic generating tool, but so you understand how the economics of your income stream is generated.

General traffic is going to disappoint because not all visitors are on your site with a credit card in hand. If you want to make money with AdSense, it’s important to cultivate traffic that has one hand on the credit card.

If you’ve ever worked with AdWords then you know that some keyword phrases are a waste of time and some keywords are practically a sale every time.


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