Everyone Is An Expert In Something

by Ed Tsunoda on October 30, 2007

A lot of people ask me about niche and vertical markets and what that means. I always advise people to focus their content on their area of expertise, no matter what that is. Everyone is an expert in something, even if you don’t think so.

However, the reality is that everyone’s life experience makes them an expert in something in someway.  As an example, I have a friend who’s trying to make their way in the world as a single Mom with five kids all 6 or younger. She’s an expert in raising kids, especially on a limited budget. That’s valuable information, that few people have, that many people covet, that she’s an expert in.

Over at NYFS, our Mets baseball site, the contributors are all Mets fans, and specifically minor league baseball fans. So that makes them experts in that particular area and their thoughts and insights based on that expertise is what drives the community.

When we have clients ask us how to create great content consistently, or what niche or vertical markets mean, we encourage them to explore areas where they have knowledge that they believe is common place, but is in fact valuable information for their target market, and use that knowledga as content.

Many times, something you know that you have spent years learning the ins and outs of becomes ‘common knowledge’ in your own world, but is really the expertise that people are surfing the web looking for.

Use what you know, even if it seems simple to you. Everyone is an expert in something. Even if it’s as simple a thing as being a baseball fan or as complicated as being a Mom. :)


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