Google May Add Mobile Experience To Search Algorithm

by Ed Tsunoda on October 9, 2014

Google is making a big push to make it’s ranking algorithm equally useful in all surfing environments, and as such, how your web site appears on people’s mobile devices may start to have more impact on how you rank in search results.

Right now, Google does penalize sites that generate errors for mobile visitors. It began this in July 2013, so that sites which may redirect all mobile users to homepages will have less chance of appearing in Google’s mobile search results. Similar errors might also have an impact.

What Google is considering with the mobile user experience is a step beyond this. It would mean that if people are correctly delivered to the right pages, even pages meant for mobile visitors, Google would still assess how effective it deems the pages to be and reward or penalize accordingly.



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