New SEO Algorithms Target Static Sites

by Ed Tsunoda on June 3, 2014

It was always good SEO advice to keep adding new, fresh content to your web site, and not have just a static brochure web site for your business. But, it just got even more essential. It turns out that fresh new quality content is becoming more and more of a factor in how search engines return results, never more so than with the latest Panda 4.0 update at Google.

The original Panda algorithm release was aimed at ensuring low-quality websites with scraped or copied content didn’t fare well in the search results. And Panda 4.0 continues to make this a priority. This update, more than just a simple refresh, further emphasizes the need to post frequent, high-quality content to your website, and not just regularly changing your product pages.

If you don’t have a plan in place to regularly publish fresh, quality content, it’s more important than ever to do so. The first step is to ensure that your site has a blog that allows you to post content. But even a well-designed blog wont’ help your site if you aren’t using it actively. So, create a process for generating, posting, and sharing new content on a regular basis. And, make sure the content you post is unique, relevant, and stands out to both search engines and consumers.



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